Zaynab Merchant · Freelance creative strategist & copywriter
Creative strategy, social campaigns, copy and email for founders and small teams who want attention they’ve actually earned.
Built by an agency creative who thinks in ideas first, words second.
On the menu
Try a Creative Sprint, choose a monthly partnership, or bring a one-off project.
Includes freelance and agency work. All trademarks are property of their respective owners.
![[adult swim]](/brands/adult-swim.png){kind=small}
No. 02 What I do
Give people a reason to stop scrolling.
From working out what your brand should actually talk about, to concepts and scripts built for the feed — not resized from somewhere else.
See it in action: Social & Campaign Creative case studyMake the inbox work harder.
Emails built around what your customer needs to hear next — the first hello, a launch, or the nudge that gets them buying again.
See it in action: Email & Lifecycle case studyAlso on the menu
Clear words for your website, ads and brand messaging — so people get it in one read.
Black Friday. Christmas. A launch. Your birthday. Whatever the excuse, a campaign across email, social or both.
An outside look at your marketing: what’s working, what’s missing and what to do next.
No. 03 Ways to work together
No commitment
A small project. A proper taste of the work.
One focused creative challenge, two weeks, and something useful to walk away with.
$500one-off · about 2 weeks
What’s included
For social or email. Exact deliverables agreed before we begin.
Start with a Sprint — book a call (opens Calendly in a new tab)Monthly
Make the inbox work harder, every month.
Campaigns and automations that keep your list engaged and buying.
Monthlyscope and pricing agreed together
What’s included
Also available for individual campaigns and sequences.
Talk about email — book a call (opens Calendly in a new tab)Just need one thing?
Not every project needs a monthly commitment. I also take on standalone briefs, including:
Get in touch about a projectSomething else in mind? Just ask.
No. 04 How it works
We talk through what you need and what’s worked before. I’ll follow up with a clear scope, timeline and quote.
I dig into your audience, brand and existing marketing to work out the right direction — and the thinking behind it.
Concepts, scripts, copy, emails. Drafts arrive with short notes on the thinking, so feedback is quick.
We refine the work through feedback and revisions, then I deliver the final strategy, copy and/or creative assets.
No. 05 Kind words
You also brought some fresh angles I hadn’t considered before, which I really liked… You know your stuff and you made the process super easy for me.
She quickly understood the space we’re building in and translated our brand and vision into clear, engaging copy.
The [website] rewrite is actually amazing.
She’s thoughtful, strategic, and easy to work with.
What stood out to me the most was your communication—it was smooth, prompt, and easy to follow, which made the whole thing feel stress-free on my end.
I’m a copywriter and creative strategist.
Past lives include Creative Lead at Ogilvy and social for clients including Disney, Marvel, NatGeo and Cartoon Network.
I’ve worked on big entertainment briefs, built email campaigns for small businesses, and developed social strategies for brands figuring out what they want to say — and how to say it.
These days, I work directly with founders and small teams on the thinking, the words, and the ideas behind their marketing.
Let’s work together
Tell me what you’re working on. We’ll figure out if I can help.